August 27, 2025
3 min. read
Our Summer Collection
2026 with True Innovation
Functional headwear for running, hiking, and trail running: with the 2026 summer collection, we are launching a comprehensive summer line for the first time. The focus is on innovative cooling technology, sustainable materials, and sporty color trends.
With the 2026 summer collection, we are introducing a groundbreaking expansion of our product range. For the first time, the brand will offer not only winter products, but also year-round headwear solutions for active target groups. "The sports world is changing, and we are evolving with it. Our goal is to become the number one for athletic headwear in the DACH region—even in summer," explains Managing Director Jürgen Nairz. "The summer collection now brings our decades of expertise from winter into the summer—with true innovation."
Patented cooling technology as a highlight
That is why the central highlight of the summer collection is the introduction of TRIPLE CHILL EFFECT™ technology from brrr°. This is a patented cooling technology that:
- immediately and permanently lowers skin temperature through cooling minerals,
- enables active moisture-wicking,
- and ensures a pleasant microclimate through rapid drying.
“This makes us a pioneer in technical headwear across Europe,” says a pleased Beck. Some of the models are manufactured in Asia because key functional materials are no longer available in Europe. The classic knitwear, which remains in the range, will be produced as usual in Feldkirchen an der Donau.
To this end, expert Irmgard Beck was brought on board at the beginning of the year, and as Head of Product Development, she is playing a decisive role in shaping the summer collection. "The idea was to develop headwear for warm days that is lightweight, cooling, and functional," explains the Lower Austrian native.
Broad target group and strong color palette
The products appeal to both beginners and ambitious athletes – whether walking in the park, trail running in the mountains, or participating in urban marathons. "We develop products that are intended to become true favorites – durable, functional, and tested by real athletes," says Beck. Prototypes are currently being put through their paces by skeleton ace Janine Flock, professional snowboarder Arvid Auner, and selected ÖSV athletes, among others.
With our first-ever summer collection, we are initiating the transformation from a purely winter brand to a brand that reliably accompanies sports enthusiasts 365 days a year. "Winters are getting shorter, and transitional periods longer. We want to and must take this development into account. Retailers clear away thick wool hats by February or March at the latest. But thin hats and functional versions remain on the floor all year round," says Nairz.
The color palette of the summer collection also sets new accents:
RASPBERRY: Fresh, vibrant, ideal for digital channels
GOLDEN GLOW: Sunny and powerful
DEEP LAKE: Sporty and vital
EARTH BROWN: Long-lasting and robust
HORIZON BLUE: Refined sports aesthetic
The first products of the summer collection will be available in specialist shops from the end of February/beginning of March 2026.