Stories that take you along – to people, brands and moments that move you.

Here you’ll find new insights into Eisbär and our community.
Janine Flock x Eisbär: Die neue Signature Line ist da
Janine Flock x Eisbär: Die neue Signature Line ist da
Some encounters are just meant to be—like Eisbär and Janine Flock. What began with a shared understanding of sports, focus, and freedom is now coming to life: Janine Flock's first... Read more
Eisbär & Land OÖ präsentieren die exklusive Oberösterreich-Kollektion
Eisbär & the Province of Upper Austria present the exclusive Upper Austria Collection
A shared statement for quality, origin, and functionality.The collection was created through a partnership between Upper Austria Tourism, Sportland Upper Austria, and Eisbär – united by the belief that sport,... Read more
Wärme, die verbindet: Eisbär unterstützt die OFFISY Christmas Charity 2025
Warmth that connects: Eisbär supports the OFFISY Christmas Charity 2025
Sometimes it’s the small gestures that make the biggest difference. A beanie that not only keeps you warm – but gives hope.For five years, the OFFISY Christmas Charity has stood... Read more
Das Olympic Team Austria präsentiert sich in Eisbär
The Olympic Team Austria presents itself in Eisbär
At the mountain station of Patscherkofel, high above Innsbruck, a special moment was celebrated 101 days before the opening of the Milano Cortina 2026 Winter Olympics: the Olympic and Paralympic... Read more
50 JAHRE WINTERSPORT-GESCHICHTE
50 YEARS OF WINTER SPORTS HISTORY
This partnership is one of a kind in winter sports: Eisbär and Ski Austria celebrate their 50th anniversary. To mark the occasion, the special collection “50 Years of Ski Austria”... Read more
Unsere Sommerkollektion 2026 mit echter Innovation
Our Summer 2026 Collection – featuring true innovation
Functional headwear for running, hiking, and trail running: with the Summer 2026 collection, we’re launching our first comprehensive summer line. The focus is on innovative cooling technology, sustainable materials, and... Read more
Rauch Fruchtsäfte neuer Kopfsponsor von Julia Scheib und Signature Line mit Eisbär
Rauch Fruit Juices – new head sponsor of Julia Scheib and Signature Line with Eisbär
Austrian skier Julia Scheib has gained a strong new partner: Rauch Fruit Juices is now the official head sponsor of the ÖSV athlete. For the traditional family-owned company based in... Read more
Ein Dreamteam im Wintersport: Eisbär & Janine Flock
A dream team in winter sports: Eisbär & Janine Flock
When it comes to winter sports, two things take center stage: passion and performance. These are exactly the values that unite Eisbär and Janine Flock – making it only natural... Read more
Wie Hauben zu Markenbotschaftern werden.
How beanies become brand ambassadors.
Brands thrive on recognizability. Yet they only unfold their full power when they can also be felt. At first glance, a beanie may seem like a small detail – but... Read more
Zu Gast bei "Made in Austria"
Zu Gast bei "Made in Austria"
Was macht ein Produkt wirklich aus? Wo beginnt Markenidentität – und wie bleibt sie auch in einer sich wandelnden Welt bestehen? Fragen wie diese standen im Mittelpunkt der Podcast-Folge von... Read more
Eisbär Athlet:innen räumen in Trondheim ab
Eisbär athletes shine in Trondheim
The Nordic World Ski Championships in Trondheim came to an end on Sunday after 25 medal events. The big winners were the Norwegian hosts, who dominated with 32 medals –... Read more