Eisbär & the Province of Upper Austria present the exclusive Upper Aus

Upper Austria Collection

November 13, 2025
3 min. reading time

Eisbär & the OÖ Province present the exclusive Upper Austria collection

Quality from Upper Austria – made for all seasons

At the Upper Austrian state press conference, themed "Not Yesterday's Snow," one thing was paramount for us: the close connection between winter sports, regional value creation, and genuine Upper Austrian craftsmanship. As a partner of the state and a company deeply rooted in the region, we were honored to officially present our exclusive Upper Austria collection – a project that is particularly close to our hearts.

A common symbol for quality, origin and function .

The collection was created through a partnership between Upper Austria Tourism, the sports region of Upper Austria and Eisbär – united in the conviction that sport, tourism and industry can achieve more together.

It reflects everything that makes Upper Austria what it is:

Enjoyment of movement in nature
Conscious use of resources
A demand for durable quality
Regional thinking and regional value creation

Each piece is produced in Feldkirchen an der Donau – where Eisbär has been manufacturing high-quality headwear for almost 70 years.

Made for every season – from spring to winter. The Upper Austria Collection is more than just a winter set. It accompanies you all year round:

Lightweight, breathable headbands for the transitional seasons
Sporty caps for spring and summer
Warm beanies and headbands for the cold season

With functional yarns, innovative knitting techniques and timeless design, the collection combines performance and heritage – perfectly in line with what modern outdoor headwear must deliver today.

" A piece of genuine regional value creation."
The collection embodies what Eisbär stands for: quality, function, and regionality. As an Upper Austrian company, we are delighted about this partnership – it demonstrates how tourism, business, and industry can work together to strengthen the region. Every hat and headband represents a tangible example of lived value creation.”

Jürgen Nairz, Managing Director of Eisbär Sportmoden

Eisbär: Knitting expertise from Upper Austria – for almost 70 years

As a family business with deep roots in winter sports, Eisbär has stood for first-class knitwear, functional headwear, and responsible production in Austria for decades. From World Cup athletes and outdoor enthusiasts to everyday heroes – our headwear accompanies generations through winter and far beyond.