Dear partners,
Eisbär is breaking new ground: With a revised logo, fresh imagery and our new website, we are opening a new chapter – bold, clear and close to our brand identity.
With "Love Freedom," we're kicking off the Fall/Winter 2025/26 season – a season full of evolution, lightness, and attitude. Together with you, we want to make the new brand identity visible and present the products.
To ensure you are well-equipped, we provide you with a selection of high-quality content:
Download product data
Official communication regarding the new brand identity started on September 1, 2025 .
All materials provided are now available for public use and communication .
The switch to the new design and logo should now be fully implemented. Please ensure that all visuals in your online shop , on displays , advertising spaces , and in point-of-sale (POS) communications have been updated accordingly.
We are delighted to now unveil our new look together with you – and are happy to continue supporting you in its implementation directly at the POS .
Feel free to contact us – we're happy to help: marketing@myeisbaer.com
Our product data is also available again via our partner Sportshop.cloud and can be easily accessed there.
Are you planning content for your channels – such as Reels or sport-specific clips?
We have suitable video material in stock for all sports and are happy to customize content upon request.
Let's send a strong message together – for the new season and for Eisbär.
Warm regards
Your Eisbär Team
