August 27, 2025
3 min. read
Rauch Fruchtsäfte is the new head sponsor of Julia Scheib and her signature line featuring a polar bear
Austrian skier Julia Scheib has a strong new partner by her side: Rauch Fruit Juices is now the official head sponsor of the ÖSV athlete. For the long-standing family business based in Vorarlberg, Scheib is more than just a sporting figurehead – with her authentic, positive charisma and powerful presence, she embodies exactly those values that Rauch stands for.
But that's not all: Together with Eisbär Sportmoden, Julia Scheib's official outfitter as part of the ÖSV partnership, another idea was born during the Alpine World Ski Championships in Saalbach – her very own signature line of headwear, inspired by Julia's style, personality, and sporting spirit.
"Being able to create something of my own beyond sports is something special. It was important to me that it would be something I would love to wear myself – and that has been achieved with Eisbär and Rauch," says Scheib about the new project.
"Julia inspires not only with her athletic performance but also with her modern demeanor and authentic look," emphasizes Eisbär Managing Director Jürgen Nairz. "She is a young athlete with character – and that is exactly what we wanted to express with the Signature Collection."
The collaboration also represents a special symbiosis between two traditional Austrian companies that have been shaping skiing for decades. Both Rauch and Eisbär are deeply rooted in alpine sport and are long-standing partners of the ÖSV. In Julia Scheib, two brands are now meeting an athlete who, like no other, is bringing a breath of fresh air to women's skiing.
Looking ahead to the upcoming season, fans and partners alike can look forward to new, visible signs of this cooperation – and an athlete who is ready to break new ground, both in terms of sport and brand representation.
