27th August 2025
3 min. reading time
Rauch Fruit Juices is Julia Scheib's new title sponsor and signature line with Eisbär.
Austrian skier Julia Scheib has a new strong partner at her side: Rauch Fruit Juices is now the official head sponsor of the ÖSV athlete. For the long-established family business based in Vorarlberg, Scheib is more than just a sporting figurehead – with her authentic, positive charisma and powerful presence, she embodies the very values that Rauch stands for.
But that's not all: together with Eisbär Sportmoden, Julia Scheib's official outfitter as part of the ÖSV partnership, another idea was born during the Alpine World Ski Championships in Saalbach – a signature line of headwear inspired by Julia's style, personality and sporting spirit.
‘Being able to create something of my own beyond sport is something special. It was important to me that it be something I myself would like to wear – and Eisbär and Rauch have made that happen,’ says Scheib about the new project.
‘Julia inspires not only with her athletic performance, but also with her modern appearance and authentic look,’ emphasises Eisbär Managing Director Jürgen Nairz. ‘She is a young athlete with character – and that's exactly what we wanted to express with the Signature Collection.’
The collaboration also represents a special symbiosis between two traditional Austrian companies that have been shaping skiing for decades. Both Rauch and Eisbär are deeply rooted in alpine sports and are long-standing partners of the Austrian Ski Federation (ÖSV). In Julia Scheib, two brands have now found an athlete who, like no other, is bringing a breath of fresh air to women's skiing.
Looking ahead to the coming season, fans and partners alike can look forward to new, visible signs of this cooperation – and to an athlete who is ready to break new ground both in terms of sport and branding.
