Janine Flock

30th January 2025
4 min. reading time

A dream team in winter sports: Eisbär & Janine Flock

When it comes to winter sports, two things take centre stage: passion and peak performance. These are precisely the values that Eisbär and Janine Flock share – so it's only logical that two kindred spirits have now come together.

With just under a year to go until the Olympic Games in Milan and Cortina, Janine is joining the Eisbär sports family as a brand ambassador – a partnership that is tailor-made for great success.

Austria's best skeleton athlete of all time

For Janine, skeleton is not just a sport, but a vocation. Racing down the ice track at 120 km/h requires precision, courage and absolute confidence in your equipment. She has long had this confidence in Eisbär. ‘I have always relied on Eisbär products at the Olympic Games – for me, they represent not only functionality, but also home and tradition,’ says Austria's best skeleton athlete of all time.

The Tyrolean is proving once again this season that she deserves this title. Flock, who has competed in 111 Skeleton World Cup races, won the last two in Winterberg (GER) and St. Moritz (SUI) at the beginning of the year with a total of four fastest times and two track records.


Perfect combination

The 35-year-old, who has competed in the Olympic Games three times (best finish fourth in Pyeongchang 2018) and won the Skeleton World Cup twice, leads the

Overall World Cup standings with one race to go and holds the World Cup record with 41 podium finishes, including twelve victories. Flock has also been European champion three times and has collected three World Championship medals.

‘We are proud to have Janine, one of Austria's most influential winter athletes, on board. With her outstanding achievements, authenticity, values and fashionable lifestyle, she is a perfect fit for us and will make Eisbär even better in our partnership,’ says Eisbär Marketing Director Martina Hamberger, delighted with the new addition.

Janine, who will also be involved in product development, is equally excited. ‘For me, this partnership is the perfect combination of Austrian innovative spirit and international success. I am looking forward to the coming years and to a wonderful collaboration with Eisbär moments!’