When it comes to winter sports, two things take center stage: passion and top performance. These exact values connect Eisbär and Janine Flock – which is why it is almost logical that what belongs together has now come together.

Because, just under a year before the Olympic Games in Milan and Cortina, Janine is strengthening the Eisbär sports family as a brand ambassador – a partnership destined for great success.

Austria's greatest skeleton athlete of all time

For Janine, skeleton is not just a sport, but a calling. Hurtling down an ice track at 120 km/h requires precision, courage, and absolute trust in one’s equipment. It is precisely this trust that she has long placed in Eisbär. "At the Olympic Games, I have always relied on Eisbär products – for me, they represent not only functionality but also home and tradition," says Austria's greatest skeleton athlete of all time.

The Tyrolean is impressively proving once again this season that she rightfully holds this title. Flock, who has competed in 111 Skeleton World Cup races, won the last two at the beginning of the year in Winterberg (GER) and St. Moritz (SUI), setting four total run-best times and two track records along the way.

The perfect connection

The 35-year-old, who has competed in three Olympic Games (best finish fourth place in Pyeongchang 2018) and won the Skeleton World Cup twice, is currently leading the

overall World Cup standings with one race remaining and holds the World Cup record with 41 podium finishes, including twelve victories. Additionally, Flock is a three-time European Champion and has collected three World Championship medals.

"We are proud to have gained one of Austria's most defining winter athletes in Janine. With her peak performances, her authenticity, her values, and also her fashionable lifestyle, she is a perfect fit for us and will make Eisbär even better through our partnership," says a delighted Martina Hamberger, Marketing Director at Eisbär, regarding the new addition.

Janine, who will also be involved in product development, is equally full of anticipation. "For me, this partnership is the perfect combination of Austrian spirit of innovation and international success. I look forward to the coming years and to a wonderful collaboration filled with great Eisbär moments!"