50 Years of Eisbär x Ski Austria

A partnership that makes history

For half a century, Eisbär has accompanied Austrian ski athletes through their greatest successes – on countless slopes, podiums, and moments that have made sports history. What began in 1975 is today more than just a collaboration: it is a union of tradition, trust, and passion for alpine winter sports .

The anniversary collection
To mark our 50th anniversary, we've created a collection that celebrates our shared history – while carrying it into the future. Sporty cuts, striking colors, and iconic patterns meet superior functionality and Austrian knitwear craftsmanship.

In addition to our legendary beanies, the collection also includes pullovers for the first time – crafted with the same precision and attention to detail that have always characterized Eisbär.
This creates a line that makes tradition tangible while simultaneously capturing the modern, sporty zeitgeist.

The anniversary campaign features two personalities who have helped write Eisbär's history – on and off the slopes:

Stephanie Venier , exceptional athlete, Sportswoman of the Year 2025 and world champion, embodies style, strength and passion.
Rainer Schönfelder , Olympic medalist and TV presenter, stands for energy, humor and the unshakeable team spirit that has characterized Eisbär for five decades.