50 Years Eisbär x Ski Austria

A PARTNERSHIP THAT MAKES HISTORY.

For half a century, Eisbär has accompanied Austrian ski athletes through their greatest achievements – on countless slopes, podiums, and in moments that have written sporting history. What began in 1975 is today more than just a collaboration: it is a bond of tradition, trust, and passion for alpine winter sports.

The Anniversary Collection
For our 50th anniversary, we have created a collection that celebrates our shared history – and at the same time carries it into the future. Athletic cuts, striking colors, and iconic patterns combine with the highest functionality and Austrian knitting artistry.

In addition to our legendary beanies, the collection now also includes sweaters for the first time in years – crafted with the same precision and attention to detail that have always distinguished Eisbär.
The result is a line that makes tradition palpable while capturing the modern, athletic spirit of the times.

The anniversary campaign features two personalities who are helping write Eisbär's history – both on and off the slopes:

Stephanie Venier, exceptional athlete, 2025 Sportswoman of the Year, and World Champion, embodies style, strength, and passion.
Rainer Schönfelder, Olympic medalist and TV presenter, stands for the energy, humor, and unwavering team spirit that has defined Eisbär for five decades.