What really makes a product special?
Where does brand identity begin – and how does it endure in a changing world?

Questions like these were the focus of the podcast episode of ‘Made in Austria’, the talk show for domestic companies with attitude and heritage.

Jürgen Nairz, Managing Director of Eisbär, talks to host Stephan Grad about what has shaped the brand for decades – and where the journey is headed.

Regionality. Quality. And a pinch of courage.

The focus: the Feldkirchen an der Donau location, the people behind the brand, and a clear commitment to craftsmanship in Austria. Eisbär stands for quality that is not only tangible but also visible – from classic hoodies to new functional models for running, trail running and hiking.

A look into the future

In addition to looking back at its roots, the company is also looking ahead: with a summer collection that surprises, a brand relaunch that reinterprets Eisbär's DNA – and the courage to leave familiar paths without losing sight of its own values.

If you want to know how a traditional brand stays innovative – and what it takes to turn an accessory into a real statement – be sure to tune in.